Types of extension in google

Extension :

Extension helps you to add additional information to your ads which helps to attract the customers to click on your ads and increase the conversion from your ads which ensures more returns from the invest on google ads


Google ads extensions based on goals setted :

1.Based on the location of the buyers

Location extension: This extension is based on physical location of the customers You can enhance your Google Ad Words ads by dynamically including your business address. Location extensions improve your ads by showing customers maps about your location.

Affiliated location extension: this extension can only be used when you sell your products through a chain of stores customers can explore those stores where your products are available.

Call out extension; callout extension helps your to increase value to your ads that you can add  the offers provide 24/7 customer support and your more services offered

2. Based on customers contact you 

Call extension: If the customers want to call you we should enable call extension to your ads if we enable call extension for your ad it will show a call button and it allows the customers to contact us which will make how genuine your ad is.

Message extension: This extension  like call extension only change is it helps us to make an enquiry by dierctly sending message .

3. Based on conversion to the website:

 Sitelink extension: site link extension means providing direct links to your specific pages for making easy conversion such as "order now", "register now" etc.which makes a direct link to your specific pages. this site link extension helps in reducing bounce rate.

Call out extension: callout extension helps you to increase value to your ads that you can add the offers provide 24/7 customer support and your more services offered.

Structured snippet extension: structured snippet extension helps to provide more specific aspects of your product.if you ad this extension in will helps to highlight your services offer before clicking on the landing page.

Price extension: price extension is an extension which helps to add additional value to the products you are offering to them they provide a direct link to your pages. we can add max 8 price extension to the ads. this extension helps in easy conversion with minimal efforts.theses can easily customizable and can updated easily. 

4.based on directing to download your App:

App extension: app extension are a more familiar extension to everyone this app extension helps us to download your app or it helps  the to access your or download access to the app,these ad extension are mostly used for increasing download of your apps