Bidding stratergies in google ads

Google is the most used search engine in the world wide web so Google is a greater platform for a businessman to increase his sales or to market his product or services. google provided a platform for this named google ads.google ads is an online advertising platform developed by Google for paid advertising.google provide 5 types of ads 

• Search Ads
• Display Ads 
• Video Ads
• Universal Ads
• Shopping Ad

Google advertising is the best opportunity for small business to get a large number of customers with a minimum investment than other types of advertising media.  Google ads provide different bids for different ads and its based on their characteristics. bidding simply means offering a price for something.in google ads bidding means a bid that you set to determine the amount that you're willing to pay for a click on your ad.

Types of bidding strategies in google ads

their are12types of bidding strategies in google ads  it can be determined by based on your goals

based on goals it again classified into 

• Target CPA (Cost Per Acquisition)
• Target ROAS (Return On Ad Spend)
• Maximize Conversions
• Enhanced Cost Per Click (ECPC)
• Maximize Clicks
• Manual CPC Bidding
• Target Search Page Location
• Target Outranking Share
• CPM Bidding (Cost Per Thousand Impressions)
• vCPM Bidding (Cost Per Viewable Thousand Impressions)
• CPV Bidding (Cost Per View)
• Target Impression Share Bidding

Target CPA If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA

Target ROAS (return-on-ad-spend): If you want to optimize for conversion value, you can use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS).

Maximize Conversions: If you want to optimize for conversions, but just want to spend your entire budget instead of targeting a specific CPA, you can use Maximize Conversions.

Enhanced cost-per-click (ECPC): If you want to automatically adjust your manual bids to try to maximize conversions, you can use ECPC. It’s an optional feature you can use with Manual CPC bidding.

Maximize Clicks: This is an automated bid strategy. It's the simplest way to bid for clicks. All you have to do is set a daily budget, and the Google Ads system automatically manages your bids to bring you the most clicks possible within your budget.

Manual CPC bidding: This lets you manage your maximum CPC bids yourself. You can set different bids for each ad group in your campaign, or for individual keywords or placements. If you've found that certain keywords or placements are more profitable, you can use manual bidding to allocate more of your advertising budget to those keywords or placements

Target Search Page Location: This is an automated bid strategy that automatically sets your bids to help increase the chances that your ads appear at the top of the page, or on the first page of search results.

Target Outranking Share: This is an automated bid strategy that lets you choose a domain you want to outrank so that your ad is displayed above that domain’s ads, or shows when that domain’s ad does not. You can set how often you want to outrank that domain, and Google Ads automatically sets your Search bids to help meet that target.

• Cost-per-thousand impressions (CPM): With this bid strategy, you’ll pay based on the number of impressions (times your ads are shown) that you receive on YouTube or the Google Display Network.
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• Cost-per-thousand viewable impressions (vCPM): This is a manual bidding strategy you can use if your ads are designed to increase awareness, but not necessarily generate clicks or traffic. It lets you set the highest amount you want to pay for each 1,000 viewable ad impressions on the Google Display Network. vCPM bidding probably isn't for you if the goal of your campaign is a direct response from customers, like buying a product or filling out a form.
• cost per viewA bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners. 

target Impression Share Bidding Target Impression Share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results. Target Impression Share is available either as a standard strategy in a single campaign or as a portfolio strategyacross multiple campaigns.

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